19:55Machine-translated from Azerbaijani by AIRead in Azerbaijani
Ads Begin Appearing in Apple Maps
The long-awaited ads in Apple Maps have finally begun appearing to users. The first sponsored results are appearing to iPhone users in the US and Canada. Apple confirmed back in March that ads would be added to Apple Maps and said the change was part of the expansion of the Apple Business platform. The company planned to launch the ads in summer 2026.
Ads currently appear mainly in two places in Apple Maps. The first is in sponsored suggestions shown when a user taps the search bar but has not yet entered a specific query. The second is in sponsored businesses appearing directly in search results. Apple says an ad will appear in search results only if it is relevant to the user's query. Apple confirmed to 9to5Mac that the ads began appearing over the past several days. The feature is currently being rolled out gradually in certain parts of the US and Canada. The company emphasizes that ads in Apple Maps will operate using a model that protects user privacy. At the same time, the rules governing ad placement on the platform are quite strict.
Ads currently appear mainly in two places in Apple Maps. The first is in sponsored suggestions shown when a user taps the search bar but has not yet entered a specific query. The second is in sponsored businesses appearing directly in search results. Apple says an ad will appear in search results only if it is relevant to the user's query. Apple confirmed to 9to5Mac that the ads began appearing over the past several days. The feature is currently being rolled out gradually in certain parts of the US and Canada. The company emphasizes that ads in Apple Maps will operate using a model that protects user privacy. At the same time, the rules governing ad placement on the platform are quite strict.