10:41Machine-translated from Azerbaijani by AIRead in Azerbaijani
Apple Could Raise iPhone 18 Series Prices by 10-20%
According to market research, Apple could pay 4 times as much for storage in the iPhone 18 Pro as it did for last year’s model. For the Pro model with 256 GB of storage, this cost is expected to rise by approximately 400% year over year in the 3rd quarter of 2026. As a result, the iPhone 18 series could become 10% to 20% more expensive. The new prices are likely to be announced at next week’s September presentation.
Although Apple announced significant price increases for most of its products in June, it did not change the prices of its current iPhone models. At the time, the company said it had delayed the price increase as long as possible. However, it explained that it had no other choice because of a shortage of RAM (the device’s working memory) and rising hardware costs. Although more favorable prices have been negotiated for other parts of the phone, these savings are not expected to offset overall production costs. It therefore appears difficult for the new models to remain at their previous prices. The company is not expected to pass all the additional costs on to buyers. According to the current forecast, the iPhone 18 Pro could cost approximately $100 (170 manats) more than the previous iPhone 17 Pro model. Apple recognizes that a sharp price increase could cause buyers to wait longer before upgrading their phones and reduce demand amid weak economic conditions. The company plans to cover some of its production costs with revenue from services. The most expensive new model could reportedly be the iPhone Ultra, which is expected to be Apple’s first foldable phone. Some analysts believe it will cost between $2,000 (3,400 manats) and $2,500 (4,250 manats). The market forecast gives a starting-price range of $2,099 (approximately 3,570 manats) to $2,299 (approximately 3,910 manats). The highest-spec version could cost more than $3,000 (5,100 manats). Despite the price increase, no significant improvement in performance is expected for the standard iPhone 18 models. The upgrades may be limited to a processor capable of running more powerful artificial intelligence features while consuming less energy. The chip’s cooling system could also be improved, and displays that use less energy could be introduced. The main camera on the iPhone 18 Pro may feature a mechanically variable aperture. This system makes it possible to better control how much of an image appears sharp under different lighting conditions. It also helps show details more clearly in bright and shadowed areas. The premium iPhone 18 models are also expected to come with higher-capacity batteries. Because of its larger body, the iPhone 18 Pro Max could see the biggest increase in battery capacity. In testing conducted last year, the iPhone 17 Pro Max delivered the best result for operating time on 1 charge. Increasing the new model’s battery capacity could extend its operating time even further. However, the exact figure has not yet been disclosed.
Although Apple announced significant price increases for most of its products in June, it did not change the prices of its current iPhone models. At the time, the company said it had delayed the price increase as long as possible. However, it explained that it had no other choice because of a shortage of RAM (the device’s working memory) and rising hardware costs. Although more favorable prices have been negotiated for other parts of the phone, these savings are not expected to offset overall production costs. It therefore appears difficult for the new models to remain at their previous prices. The company is not expected to pass all the additional costs on to buyers. According to the current forecast, the iPhone 18 Pro could cost approximately $100 (170 manats) more than the previous iPhone 17 Pro model. Apple recognizes that a sharp price increase could cause buyers to wait longer before upgrading their phones and reduce demand amid weak economic conditions. The company plans to cover some of its production costs with revenue from services. The most expensive new model could reportedly be the iPhone Ultra, which is expected to be Apple’s first foldable phone. Some analysts believe it will cost between $2,000 (3,400 manats) and $2,500 (4,250 manats). The market forecast gives a starting-price range of $2,099 (approximately 3,570 manats) to $2,299 (approximately 3,910 manats). The highest-spec version could cost more than $3,000 (5,100 manats). Despite the price increase, no significant improvement in performance is expected for the standard iPhone 18 models. The upgrades may be limited to a processor capable of running more powerful artificial intelligence features while consuming less energy. The chip’s cooling system could also be improved, and displays that use less energy could be introduced. The main camera on the iPhone 18 Pro may feature a mechanically variable aperture. This system makes it possible to better control how much of an image appears sharp under different lighting conditions. It also helps show details more clearly in bright and shadowed areas. The premium iPhone 18 models are also expected to come with higher-capacity batteries. Because of its larger body, the iPhone 18 Pro Max could see the biggest increase in battery capacity. In testing conducted last year, the iPhone 17 Pro Max delivered the best result for operating time on 1 charge. Increasing the new model’s battery capacity could extend its operating time even further. However, the exact figure has not yet been disclosed.