Apple Cuts Component Orders for iPhone 18 Pro and iPhone 18 Pro Max

    Apple has reduced component orders for the iPhone 18 Pro and iPhone 18 Pro Max because of weak demand. The company began taking a more cautious approach to its supply planning in early September. Some suppliers have been asked to produce fewer components for these models in October. This is attributed to higher smartphone prices and weaker-than-expected buyer interest.    There are differing reports on how much the orders have been reduced. According to one source, October orders have been cut by 15-20%. Another report puts the reduction at up to 15%. Because production times vary by component, the decision will affect only some suppliers in October. It is not yet known whether Apple will make further changes to its orders after November.    The iPhone 18 Pro starts at $1,199 in the US (approximately 2,040 manats). The iPhone 18 Pro Max has a starting price of $1,299 (approximately 2,210 manats). Apple sells both models for $100 (170 manats) more than the previous generation. This means starting prices have risen by approximately 10%. Rising prices for memory components are also considered one of the factors weakening demand.    Overall interest in the new iPhone models is reportedly weaker than interest in last year’s devices. However, other reports note that the iPhone 18 Pro models have performed better in China than the previous generation. The fact that the base iPhone 18 model will not go on sale until next spring may affect the current results. Suppliers do not consider this the only reason. They expect orders for the iPhone Duo may also be reduced after that model is released.    Even if the number of devices sold declines, this may not immediately affect Apple’s revenue to the same extent. Higher prices may partly offset the impact of lower sales on its financial results. The company will announce its results for Q4 of fiscal 2026 on November 6. The report will provide a clearer picture of how the iPhone 18 Pro and iPhone 18 Pro Max sold during their first few weeks.