11:47Machine-translated from Azerbaijani by AIRead in Azerbaijani
Apple Tests Prototypes of a Screenless Fitness Band
Apple is developing a screenless fitness tracker and is already testing several prototypes. The device will only collect health and workout data, so it will not have a screen. The project is still in the early research stage, and the company has not decided whether to release the product. Even if production begins, the device will not go on sale before 2028.
The prototypes have a thin fabric strap and a main electronic unit housing the sensors. The collected data is expected to be sent via Bluetooth directly to an app on a smartphone. Specialists from the Vision Pro team have also worked on the project. Apple is currently assessing how comfortable this design is for daily use. Senior Apple executives Tim Cook and Eddy Cue have shown interest in the project. Tim Cook stepped down as CEO in August and became executive chairman, while John Ternus became the company’s new CEO. Eddy Cue took over leadership of the health team after Jeff Williams left in October last year. He wants the team to develop simpler products focused solely on health and fitness. The screenless device will have a more limited purpose than the Apple Watch. In addition to tracking workouts, heart rate, and sleep metrics, the Apple Watch performs many other functions. The new tracker, however, will focus solely on health data. The lack of a screen could reduce power consumption and make the device more compact and more comfortable to wear while sleeping. This year, Google released the Fitbit Air, Garmin released the Cirq Smart Band, and Amazfit released the Helio Strap Pro. Apple recently unveiled an updated Health app and features scheduled for release by the end of the year. Readiness Score will calculate how prepared the body is for physical exertion during the day. Health Age will compare biological age with chronological age. If the screenless tracker goes on sale, Apple Intelligence could analyze the collected data. Siri AI, which is currently being tested, could also help answer users’ questions.
Oura Ring sales indicate growing demand in this market. During the 12 months ended June 30, 3.6 million Oura Rings were sold. The company’s revenue for the 9-month period increased by 74%. Revenue reached $1.21 billion (approximately 2.06 billion manats). Whoop’s valuation also recently exceeded $10 billion (approximately 17 billion manats). Nevertheless, Apple retains its leadership in the smartwatch market. Apple is also preparing a major design change for its smartwatch lineup. The redesigned models could be unveiled no earlier than the end of 2027. The changes are expected to be more extensive than the minor updates made in recent years. The company made the Apple Watch Series 10 thinner 2 years ago. The larger Apple Watch Ultra, meanwhile, has retained its basic appearance since it was introduced 4 years ago.
The prototypes have a thin fabric strap and a main electronic unit housing the sensors. The collected data is expected to be sent via Bluetooth directly to an app on a smartphone. Specialists from the Vision Pro team have also worked on the project. Apple is currently assessing how comfortable this design is for daily use. Senior Apple executives Tim Cook and Eddy Cue have shown interest in the project. Tim Cook stepped down as CEO in August and became executive chairman, while John Ternus became the company’s new CEO. Eddy Cue took over leadership of the health team after Jeff Williams left in October last year. He wants the team to develop simpler products focused solely on health and fitness. The screenless device will have a more limited purpose than the Apple Watch. In addition to tracking workouts, heart rate, and sleep metrics, the Apple Watch performs many other functions. The new tracker, however, will focus solely on health data. The lack of a screen could reduce power consumption and make the device more compact and more comfortable to wear while sleeping. This year, Google released the Fitbit Air, Garmin released the Cirq Smart Band, and Amazfit released the Helio Strap Pro. Apple recently unveiled an updated Health app and features scheduled for release by the end of the year. Readiness Score will calculate how prepared the body is for physical exertion during the day. Health Age will compare biological age with chronological age. If the screenless tracker goes on sale, Apple Intelligence could analyze the collected data. Siri AI, which is currently being tested, could also help answer users’ questions. Oura Ring sales indicate growing demand in this market. During the 12 months ended June 30, 3.6 million Oura Rings were sold. The company’s revenue for the 9-month period increased by 74%. Revenue reached $1.21 billion (approximately 2.06 billion manats). Whoop’s valuation also recently exceeded $10 billion (approximately 17 billion manats). Nevertheless, Apple retains its leadership in the smartwatch market. Apple is also preparing a major design change for its smartwatch lineup. The redesigned models could be unveiled no earlier than the end of 2027. The changes are expected to be more extensive than the minor updates made in recent years. The company made the Apple Watch Series 10 thinner 2 years ago. The larger Apple Watch Ultra, meanwhile, has retained its basic appearance since it was introduced 4 years ago.