18:17Machine-translated from Azerbaijani by AIRead in Azerbaijani
Aura Launches 10-Inch Color E Ink Photo Frame

Aura has launched the Aura Ink 10, a 10-inch color E Ink photo frame, in the US. The model is priced at $349 (about 590 manats). That is $150 (about 260 manats) cheaper than the 13-inch version, which costs $499 (about 850 manats). The frame is available only with a black body and a dark gray, linen-look border. According to the company, this design reduces the color difference between the display and the frame.
The Aura Ink 10 features E Ink’s Spectra 6 display. The technology creates images by mixing black, white, red, yellow, blue, and green ink droplets. The addition of off-white, mustard yellow, and orange makes skin tones and color gradients appear more natural. The display has a pixel density of 200 ppi, meaning images are more detailed than on the previous model. The 13-inch version had a pixel density of 150 ppi. Aura uses a special algorithm that mixes a limited number of colors into tiny patterns. Spectra 6 can display about 65,000 colors, while LCD displays can show millions. As a result, skin tones may look excessively warm or cool in some photos, while yellows may appear faded. Despite the automatically adjusting front light, the display looks more like a printed photo than a glossy panel.
According to the company, the battery can last 3 months if the photo is changed once a day. The app allows users to select 12 automatic refreshes per day, and photos can also be changed using hidden buttons on the back. However, this drains the battery more quickly. When a new photo is loaded, colorful patterns flash on the display, and the process takes about 30 seconds. When the previous 13-inch model was tested under conditions in which the front light was used frequently, the battery lasted about 1 month.
Photos are sent to the frame through the Aura app and a wireless internet connection. Users receive free, unlimited cloud storage and can also create shared albums for family members and friends. According to the company, an average of 4 people share photos on each frame. The Aura Ink 10 also works with Google Photos and Apple Photos. Photos can be sent by email or message. The box includes a removable stand, wall-mounting hardware, and a USB-C charging cable. Because it runs on a battery, the frame can be placed away from an electrical outlet. By comparison, Aura’s frames with LCD displays up to 15 inches are priced at $299 (about 510 manats). The company’s 10-inch LCD models start at $149 (about 250 manats). The Aura Ink 10 is more expensive, but it offers a look closer to a printed photo for people who do not want another bright display in their home.
