12:32Machine-translated from Azerbaijani by AIRead in Azerbaijani
Azerbaijan’s Leading Finance and Technology Companies Launch MoveUP Initiative
The “MoveUP” community was established at the initiative of Bir, the Caucasus’s first fully integrated ecosystem, and jointly founded by industry leaders. The new nonprofit community aims to accelerate digital development in Azerbaijan and support the strengthening of the country’s technological potential.
The main goal of the platform, jointly founded by leading finance, technology and telecommunications companies such as Bir, “Azerconnect,” “Azercell,” the Innovation and Digital Development Agency (IDDA), “Unibank” and Turkey’s “Innovance,” is to develop the country’s digital economy through collaboration and strengthen Azerbaijan’s global competitiveness.
By bringing together technology professionals, academia and industry partners, the “MoveUP” community creates a collaborative environment for discussing shared challenges and finding solutions. The initiative will facilitate the sharing of international experience, the development of local professionals, the accelerated adoption of artificial intelligence (AI) and the formation of new approaches in this field.
The founders said in a joint statement: “The future of Azerbaijan’s digital sector depends not only on strong companies but also on a strong professional community. ‘MoveUP’ means creating a space where individuals and organizations can learn from one another, exchange experience and grow together.”
The first “MoveUP” event launched the community’s activities
At the opening event, the founding members, including members of Bir’s leadership team, spoke about “MoveUP’s” role in Azerbaijan’s technological development. The speakers emphasized that the community would build a bridge between the local technology ecosystem and international experience, bringing leading companies and professionals together around the shared goal of turning Azerbaijan into the technology hub of the Caucasus.
Bir representatives speaking at the event also noted that “MoveUP” would enable young talent to develop their skills in artificial intelligence and emerging technologies, as well as build connections with the global technology community.
To join the “MoveUP” community: moveup.az
Bir is the Caucasus’s first fully integrated digital ecosystem, radically changing how individual and corporate customers use everyday services in Azerbaijan. The ecosystem, which began operating in 2025 by bringing together the country’s leading brands—the Birbank digital mobile banking app, the Birmarket e-commerce platform, Milliön payment terminals and the m10 digital wallet—currently serves more than 5 million customers. With its extensive infrastructure capabilities and strategic partnerships with Trendyol Azerbaijan and BakıKart, Bir is laying the foundation for Azerbaijan’s first and largest-scale digital ecosystem.
More information: bir.az