16:45Machine-translated from Russian by AIRead in Azerbaijani

Bakcell to Present Icherisheher’s Historical Heritage in a New Digital Format

Bakcell and the Administration of the State Historical-Architectural Reserve “Icherisheher” have begun implementing a project aimed at digitally presenting Azerbaijan’s historical and cultural heritage.

As part of the initiative, a next-generation audiovisual guide combining augmented reality (AR) and artificial intelligence technologies will be introduced at the Palace of the Shirvanshahs and the Maiden Tower.

Using the audiovisual guide, visitors will be able to receive information about the monuments in various languages, while augmented reality (AR) technology will allow them to see the historical appearance of individual sites in digital form. The artificial intelligence technologies used as part of the project will provide visitors with a more interactive experience.

“Our historical heritage should not only preserve the memory of the past but also be passed on to future generations in a modern and engaging format. At Bakcell, we believe that innovative technologies not only make people’s daily lives easier but also make a significant contribution to popularizing and promoting cultural heritage and improving the visitor experience,” Bakcell Chief Executive Officer Gunnar Panke said, speaking about the significance of this digital project.

Rufat Mahmud, Chairman of the Board of the Administration of the State Historical-Architectural Reserve “Icherisheher,” noted that the innovations being introduced are accelerating the organization’s transition to the Smart Heritage concept: “Our goal is to combine historical heritage with modern technologies and create a unique experience for both residents and visitors to our city. Such digital approaches will contribute to the sustainable development of Icherisheher as a global tourist center.”

As part of the partnership, the innovative technologies and artificial intelligence-based solutions provided by Bakcell will contribute to the reserve’s digital transformation. In addition, plans call for joint projects to create interactive digital maps and audiovisual guides, develop a smart tourism ecosystem, conduct 3D scanning and modeling of historical monuments, and create their digital twins.

About Bakcell

Bakcell is Azerbaijan’s first and largest private telecommunications company. The company currently provides high-quality, fast telecommunications services to more than three million customers. As one of the largest investors in the country’s non-oil sector, Bakcell contributes to Azerbaijan’s sustainable development through innovative artificial intelligence-based solutions.

Bakcell is part of Azerconnect Group, which belongs to NEQSOL Holding, an international group of companies operating in various countries and industries.