Bir presents its digital banking experience at Istanbul Fintech Week

Speaking at the Digital Banking Summit held on October 7, Javid Mirzayev, Head of Bir’s Fintech Business and First Deputy Chairman of Kapital Bank’s Management Board, explained how a digital ecosystem was developed on the foundation of traditional banking experience and now serves more than 5 million users. “We have brought banking, payment and shopping services together in a single ecosystem to make people’s daily lives easier. Our experience shows that traditional banks are not doomed to lose ground in the face of competition from fintech companies. By adapting to customers’ real needs, they can lead the digital transformation themselves.”

At the panel discussion titled “The Digital Bank: Born or Built?”, moderated by KOOP Ventures co-founder Mustafa Baltacı, Javid Mirzayev and Ludwig Mallia, Head of Innovation at Malta’s Bank of Valletta, discussed the structure and operating principles of the Bir ecosystem. He emphasized that the Bir ecosystem brings together Kapital Bank’s digital banking brand Birbank, the Birmarket online shopping platform, the m10 digital wallet and Milliön payment terminals on a single platform, providing customers with a convenient and seamless digital service experience.

Javid Mirzayev also emphasized that solutions such as Bir ID, Bir Bonus and Bir Pay ensure integration among the platforms within the ecosystem. These solutions allow users to move easily between Bir services, earn bonuses and make payments both online and at physical points of sale. For example, when shopping on Birmarket, customers can use financing through Birbank at the checkout stage.

During his speech, Javid Mirzayev also highlighted changes in customer behavior and increased operational efficiency. He noted that 90% of customers currently carry out their daily banking transactions through the Birbank app. At the same time, 60% of customer inquiries are resolved through artificial intelligence without direct employee involvement. This figure is approximately twice as high as the 31% recorded last year.

Javid Mirzayev’s participation in Istanbul Fintech Week continues Bir’s efforts to promote Azerbaijan’s digital transformation internationally. It should be noted that the event, which has brought together more than 17,000 participants from 62 countries since 2019, is one of the leading platforms in the global financial technology sector.