Bloomberg: John Ternus Reshapes Apple, Making Design the Top Priority

Apple's new chief, John Ternus, has decided to personally oversee one of the company's most important areas—product and interface design. According to Bloomberg columnist Mark Gurman, Ternus regularly works directly in Apple's design studio. This radically changes the company's traditional management style.

Insiders say Ternus visits the designers several times a day. By comparison, his predecessor, Tim Cook, devoted no more than an hour a month to the design department. To focus entirely on products and working with engineers, the new CEO has freed himself from routine matters: he handed financial issues and supply chains over to Chief Financial Officer Kevan Parekh and Chief Operating Officer Sabih Khan.

After Jeff Williams left in 2025, Apple eliminated the position of a single design chief. Molly Anderson is now responsible for industrial design, while Steve Lemay oversees interfaces. However, the entire team now reports directly to Ternus. In effect, he has placed all key design decisions under his own control, restoring the company's approach from the era of the legendary Jony Ive.