ChatGPT to Show New Ad Format During Image Generation

ChatGPT users may soon encounter ads while creating images with artificial intelligence. OpenAI is preparing to test a new format that displays ads to free users.

Under the new system, a separate ad block will appear below the progress indicator while an image is being generated. It may feature various products, examples of how they are used, and services related to those products. In other words, while waiting for an image to be generated, the user will also be able to see an ad on the same screen.

OpenAI says ads will not affect ChatGPT's responses. Ad content will be displayed separately from content generated by artificial intelligence, and the company emphasizes that ads will play no role in generating responses.

The company is also developing new capabilities for advertisers. OpenAI is already working with partners to measure ad effectiveness, and new integrations will allow conversion data from external systems to be transferred. However, advertisers will face a strict restriction: they will not gain access to users' conversations in ChatGPT. OpenAI also says ads will not be displayed in conversations involving emotional, sensitive, or personal topics.

Testing of the new ad format will begin at the end of October. In the first phase, the system will be available only to users in the US. The ads will not apply to all users. Those using ChatGPT Plus and Pro, as well as Business and Enterprise plans, will not see the new ads.