Deezer Introduces Filter to Hide AI-Generated Songs

Deezer announced on October 13 that it is developing a new option to hide music created with artificial intelligence (AI). The button, which will be added to the app by the end of this year, will remove AI tracks, albums and related artists from search results. Users will be able to activate the filter whenever they want and see only music made by humans.

User demand played a key role in the development of this feature. In a survey conducted by the company last year, about 45% of customers wanted a separate option to remove AI music from their feeds. According to Deezer CEO Alexis Lanternier, the rapid growth of such music on the platform also created a need for a separate filter.

Deezer launched its tool for identifying AI music last year. At the time, different figures of 10% and 18% were reported for the share of AI tracks among daily uploads. In July, this figure exceeded 50%, with an average of 90,000 fully AI-generated tracks uploaded to the platform every day. Their total number has already surpassed 42 million tracks.

According to Deezer, up to 85% of plays of AI songs are fraudulent. In other words, play counts are artificially inflated to generate revenue. The platform says the risk of regular music being mistakenly identified as an AI product is very low. The company is also prepared to share its detection tool with competing services.

Other music services take different approaches to AI content. Bandcamp has completely banned such tracks, while Tidal has stopped accounts that upload them from earning revenue. Spotify labels AI tracks and artist pages more clearly. YouTube Music has also added a similar label. According to reports, Apple Music plans to label AI tracks by the end of this year.