Instagram Will Label and Restrict AI Profiles That Look Like Real People

    Instagram has begun implementing new rules targeting fake AI profiles that give the impression of being real people. To identify such accounts more clearly, the platform is changing the name of the “AI creator” label to “AI-generated profile.” The new name is intended to inform users in advance that the person shown on the profile is not a real person.    Instagram will try to identify accounts that do not disclose that they depict an AI-generated person. Posts from such profiles will not be recommended to users who do not follow the account in the Reels and Explore sections. This will limit their reach on the platform. If an account is flagged by mistake, the profile owner will be able to appeal the decision.    The rule does not apply to all accounts that simply use AI tools to create content. The label is required only when the main person presented as a real person on the profile was created using AI. Therefore, the change will not make it possible to distinguish all AI content in the Instagram feed; it will primarily target profiles that create the impression of a fake identity.