12:16Machine-translated from Azerbaijani by AIRead in Azerbaijani
Meta Introduces Personalized AI Assistant for Edits Video Editor
Meta added a new artificial intelligence (AI) assistant to its Edits app for Instagram creators on Wednesday. The conversational tool provides recommendations tailored to each account’s audience rather than general advice. To do this, it analyzes the performance of previous videos and topics currently trending on the platform. Edits is a video editor launched last year as a competitor to CapCut.
The assistant examines metrics from the Instagram account, including follower count, views, likes, shares and comments. It also considers how much of each video was watched. The tool does not rely solely on 1 video that received many views; it also identifies recurring results over time. This allows creators to ask which videos were successful and why others failed to reach their audience. The audience’s interests and current trends are also considered when responses are generated. The Edits assistant can suggest a topic for future videos, an opening that will attract attention in the first few seconds and text for the post. The tool helps select music and sounds that match the style of the content and can also offer advice on script structure. Creators can ask open-ended questions to learn what is popular on the platform. However, the creator still makes the final decision, and the assistant does not produce the video for them. Meta tested the tool with a select group of creators while developing it. According to the company, participants wanted a tool that analyzes data rather than one that does the creative work for them. By examining metrics, the assistant uncovers findings that are not apparent from looking at the numbers alone. Meta describes it as a personalized partner that understands the account’s history.
The new feature will be free until the daily query limit is reached. Meta has not disclosed how many queries the limit allows. A Meta One subscription will be required to use the tool more extensively. The service’s most expensive plan costs 499 dollars per month (approximately 850 manat). Creators who use the tool frequently may therefore need to switch to a paid plan. Meta first demonstrated this assistant at a private event for creators in June. At the time, it was also announced that a desktop app for Edits was being developed. YouTube plans to release a similar conversational video tool early next year. The tool will also focus on video editing and tests that compare 2 different versions of a post.
The assistant examines metrics from the Instagram account, including follower count, views, likes, shares and comments. It also considers how much of each video was watched. The tool does not rely solely on 1 video that received many views; it also identifies recurring results over time. This allows creators to ask which videos were successful and why others failed to reach their audience. The audience’s interests and current trends are also considered when responses are generated. The Edits assistant can suggest a topic for future videos, an opening that will attract attention in the first few seconds and text for the post. The tool helps select music and sounds that match the style of the content and can also offer advice on script structure. Creators can ask open-ended questions to learn what is popular on the platform. However, the creator still makes the final decision, and the assistant does not produce the video for them. Meta tested the tool with a select group of creators while developing it. According to the company, participants wanted a tool that analyzes data rather than one that does the creative work for them. By examining metrics, the assistant uncovers findings that are not apparent from looking at the numbers alone. Meta describes it as a personalized partner that understands the account’s history. The new feature will be free until the daily query limit is reached. Meta has not disclosed how many queries the limit allows. A Meta One subscription will be required to use the tool more extensively. The service’s most expensive plan costs 499 dollars per month (approximately 850 manat). Creators who use the tool frequently may therefore need to switch to a paid plan. Meta first demonstrated this assistant at a private event for creators in June. At the time, it was also announced that a desktop app for Edits was being developed. YouTube plans to release a similar conversational video tool early next year. The tool will also focus on video editing and tests that compare 2 different versions of a post.