12:34Machine-translated from Azerbaijani by AIRead in Azerbaijani
Meta’s AI assistant Muse downloaded 10.9 million times in its first 40 days

Meta’s artificial intelligence assistant Muse was downloaded more than 10 million times in the US during its first 40 days on the market. The app, released in September, was downloaded 10.9 million times in total. Of those, 10.2 million were in the US. Muse became the 12th app to achieve this result since October 2015. Only 11 other apps have reached this threshold within the same period.
By comparison, ChatGPT was downloaded 3.7 million times in the US during its first 40 days. Grok recorded 500,000 downloads, while Claude recorded 200,000. ChatGPT, which was downloaded approximately 15 million times worldwide, surpassed Muse by this measure. However, Muse is currently available only in the US and Canada, while ChatGPT operates in more countries. The figures also vary by country. One set of data puts Japan’s share at 25%. According to a more detailed breakdown, the US accounts for 25% and Japan for 9%. Brazil accounts for 6%, while Germany accounts for 5%. Meta’s extensive advertising network has also played a role in Muse’s rapid growth. The company’s apps are used by 3.6 billion active users every day, and the new service is promoted on those platforms. Meta allocated 39% of its advertising spending to Muse in October. The figure was 23% in September. The app rose from 73rd to 21st among brands by the number of ad impressions in the US. The rate at which users return to the app is also higher than those of its rivals. In the US, 30% of Muse users returned to the app after 7 days. After 14 days, the share of returning users was 23%. For ChatGPT, Claude and Grok, these figures averaged 19% and 16%, respectively. Muse reached 2.5 million daily active users on October 16. This figure increased by 15% in 1 week. Of the previous apps that achieved the same result during their first 40 days, 9 were mobile games. The list includes games such as Fortnite, PUBG Mobile and Pokémon GO. The non-game apps included Threads and Disney+. Threads was the last app to achieve this result, in July 2023. Muse has maintained the No. 1 spot on Google Play for the past 30 days. In the US App Store, it briefly fell behind Kick only on October 19. The high download figures came amid discussions about privacy. Security researchers found that shared conversations could expose personal and business information. Meta temporarily suspended the sharing feature while investigating the issue. Meanwhile, the number of ChatGPT downloads in the US fell by 25% over the past 30 days. The app ranks 4th among free apps, while Claude ranks 7th. Grok ranks 34th.
