Meta’s Muse AI assistant surpasses 3.4 million downloads

    Meta’s AI-powered Muse assistant, released on September 8, is rapidly gaining popularity. According to the latest estimate, the app has been downloaded more than 3.4 million times. Muse was introduced to a broad audience at the Meta Connect event. Early reviews highlighted its simple design and powerful AI model. Spotify support was added on September 25, allowing the music service to be controlled directly from the chat.    Download figures from research firms vary considerably. Sensor Tower said its estimate may lag behind the actual number of users. According to Apptopia, the app has been downloaded a total of 4.3 million times. Of those, 2.6 million were on iOS devices. Appfigures estimated approximately 2.3 million installations. The company noted that downloads were divided almost equally between iOS and Android.    Muse was downloaded approximately 2.8 million times in its first 2 weeks. From September 8 to 17, the average daily growth in downloads was 55%. By comparison, ChatGPT recorded 24% growth in its first 10 days. The download rates of the Claude and Grok apps, meanwhile, declined around the time they were released. Muse rose to first place in the US App Store rankings on September 18. A day later, it achieved the same result on the Google Play Store.    After the Meta Connect event, Muse’s number of daily active users increased by 27%. Meta began advertising the app on its platforms on September 9. Over the next 10 days, Muse was promoted on the company’s platforms more than Facebook, Instagram and WhatsApp. Ads also appeared on Reddit, TikTok and YouTube. Nevertheless, through September 19, ads accounted for only 6% of total views.    New features being developed for Muse were also announced at the Meta Connect event. The plans include video calls with an avatar, control of Mac computers, a dedicated email address and connectivity with smart glasses. Users can customize the avatar in the app to their preferences. Meta plans to add more partners and services in the future.    Following the Spotify integration, users can play music, audiobooks and podcasts from the Muse chat. The AI assistant saves selected content to the library, creates playlists and helps users discover new songs, books and podcasts. The Personal Podcast feature turns daily summaries, notes and ideas into audio content. The resulting material is saved directly to the user’s Spotify library.    Muse also connects to Box, GitHub, Granola, Notion, Expedia, Turo, Viator, 1Password, OpenTable, Peloton, Plaid and Ticketmaster. Shop Pay, Link and PayPal can be used for payments. The assistant also performs tasks within Facebook, Instagram, WhatsApp and Threads. The service is free and currently operates in the US, Canada and Mexico.