18:39Machine-translated from Azerbaijani by AIRead in Azerbaijani
Netflix may bring other streaming platforms to its app
Netflix is considering transforming its app from a platform that streams only its own movies and series into a hub that also brings together other streaming services. According to “The New York Times,” Netflix executives have discussed the possibility of offering third-party streaming services such as Peacock and Fox One within the Netflix app. However, it is not yet clear how this would be implemented. Netflix could sell subscriptions to other platforms directly through its app or allow their content to be watched within Netflix.
Such a move would represent a major strategic shift for Netflix. Amazon Prime Video and Roku have long allowed users to subscribe to other streaming services through their platforms. Although Netflix has primarily partnered with other services through bundles, it has not directly integrated rival platforms into its own app. According to the report, there is currently no specific agreement involving Peacock or Fox One that is set to be announced soon. Nevertheless, Netflix has already begun testing a similar model. In June, the company integrated the live channels and streaming content of French television company TF1 into the Netflix app in France. Netflix co-CEO Greg Peters said during a July earnings call that the partnership's initial results were “promising.” According to him, similar agreements that benefit Netflix users, partners and the company itself could also be considered in the future.
Such a move would represent a major strategic shift for Netflix. Amazon Prime Video and Roku have long allowed users to subscribe to other streaming services through their platforms. Although Netflix has primarily partnered with other services through bundles, it has not directly integrated rival platforms into its own app. According to the report, there is currently no specific agreement involving Peacock or Fox One that is set to be announced soon. Nevertheless, Netflix has already begun testing a similar model. In June, the company integrated the live channels and streaming content of French television company TF1 into the Netflix app in France. Netflix co-CEO Greg Peters said during a July earnings call that the partnership's initial results were “promising.” According to him, similar agreements that benefit Netflix users, partners and the company itself could also be considered in the future.