New Ways to Make Money on TikTok Introduced

    TikTok unveiled new ways for video creators to make money at its Creators Summit event in Hollywood on Thursday. During the 90-minute event, platform executives, creators and advertisers discussed ways to turn video creation into a steady source of income. TikTok, which has approximately 2 billion monthly active users, wants to connect creators and brands more directly.    TikTok One is central to the company’s plan. Creators with at least 10 000 followers can join the platform and produce ads for brands. They can also earn money when eligible videos they previously posted are shown as ads. The advertising video does not have to be published as a sponsored post on the creator’s personal account. According to TikTok, advertisers are looking for accounts that have a clear focus, post videos regularly and interact with their followers.    The new One Pay feature allows creators to receive payment for brand deals directly through the app without having to request it separately from the advertiser. TikTok says it does not charge a commission or service fee on these transactions. Payment arrives in less than 30 days after the video is published. This means creators no longer need to contact the brand separately when an agreed payment is delayed.    Another new offering is the TikTok One Plus program. Adult creators in the US and Mexico with at least 100 000 followers will be admitted to the program by invitation only. Selected accounts will be able to participate in exclusive brand collaborations. Advertisers will be able to find creators who fit their campaigns through a standard search or with the help of artificial intelligence. TikTok will also consider content quality during the selection process.    The platform highlighted a total of 8 ways to make money. The Creator Rewards Program pays based on a video’s performance and gives preference to longer, well-produced content. The invitation-only Specialized Rewards Program provides additional earnings to creators who produce content about film, television, sports and education. Only Creator Rewards Program participants can join the program. Brand deals generate income from sponsored posts. During LIVE broadcasts, viewers can also send creators paid gifts.    Other ways to make money involve sales, bookings, contests and subscriptions. TikTok Shop provides a share of sales from products featured in videos and livestreams. TikTok GO allows creators to earn commissions from bookings for hotels, venues and local services. The Post Contests program accepts videos on a specific topic or under a campaign hashtag, with no minimum follower count required. In the Subscriptions section, creators can charge followers a subscription fee for exclusive videos and behind-the-scenes content.