OpenAI Adds Virtual Try-On and Product-Saving Tools to ChatGPT

“OpenAI” launched 2 new shopping features for “ChatGPT” worldwide on October 1. The virtual try-on tool generates an image showing how clothing and accessories would look on the user based on their photo. The “Favorites” feature saves products users like so they can view them later.

Virtual try-on is opened with the “Try On” button in conversations where a clothing product is displayed. After selecting the product, users can upload a selfie or a full-body photo. “ChatGPT” adapts the clothing to the person in the photo and generates a new image. The system is not limited to products shown in the conversation and can also process an image of clothing taken from a webpage.

The new feature runs on the “ChatGPT Images 2.5” model introduced in September. According to “OpenAI,” the model renders lighting more naturally and fabric textures more clearly. It follows instructions for making changes to images more accurately and produces results faster. Users can describe the style they want to search for matching clothing or find products similar to those in a photo of a celebrity.

Products selected with “Favorites” are saved in the app’s “Library” section. Images generated during virtual try-on also appear there. From a privacy standpoint, users should be aware that images uploaded from personal accounts may be used for training. Those who do not want this should disable the use of their data for model training in their account settings.

A similar virtual clothing try-on feature was added to “Google Search” in 2025. “OpenAI” previously tested the “Instant Checkout” feature for completing purchases within “ChatGPT,” but discontinued it because the results were poor. According to the company, it does not take a cut of transactions. However, ads in which sellers promote their products and services are displayed in conversations.