OpenAI to Begin Testing Image Ads in ChatGPT Later This Month

    OpenAI is preparing to test image ads in ChatGPT. The trial will begin in the US later this month. In the first phase, ads will appear when users generate images in ChatGPT. The screen will display images showing advertisers’ products and services.    OpenAI first added ads to ChatGPT in February. Until now, only the company’s name, logo, and a link to the product were shown in a separate sponsored section below the conversation. Under the new format, an image of the advertised product or service will also be added to that section. The ad will not appear inside the image generated by the user.    According to OpenAI, visual ads will not affect ChatGPT’s responses and will remain separate from generated content. ChatGPT Plus, ChatGPT Pro, and ChatGPT Enterprise subscribers will not see these ads. The trial will mainly involve people using the version of the service that displays ads.    The company said it has introduced restrictions to determine whether a conversation is suitable for advertising. Ads are not expected to be shown in conversations involving emotionally sensitive or other inappropriate topics. Image ads will initially be tested with a limited number of advertisers. The company will then test other forms of advertising as well.