Supply Chain Startup Atomic Raises $12.5 Million

    Atomic, a supply chain startup founded by former Tesla employees, has raised $12.5 million (approximately 21.25 million manats) in Series A funding. The Boston-based company has now raised more than $15 million (approximately 25.5 million manats) in total. The funding round was led by Klass Capital and Madrona Venture Group. Atomic recommends inventory-related actions and automatically makes decisions when necessary.    The platform helps companies determine how much of each product to keep and where to store it. The software tests different scenarios and selects the appropriate action or makes the decision itself. Customers in the food industry can use it to reduce the amount of surplus and spoiled products. Artificial intelligence also analyzes unwritten operating rules and automates planning.    The idea for Atomic emerged in 2018, when Tesla Model 3 production was being rapidly scaled up. Because plans changed frequently, spreadsheets could not keep pace. Co-founders Michael Rossiter and Neal Suidan developed the initial version of the system within Tesla to solve the problem. The approach was later turned into a standalone product that could be adapted to various industries.    Atomic already works with major customers such as DoorDash and HelloFresh. DoorDash manages approximately 90% of its purchasing across hundreds of locations through the platform. The company’s expected annual revenue from subscriptions and recurring contracts has increased 5 times since the beginning of the year. The startup has moved beyond pilot projects and begun broader deployment.    The platform is also being adapted for companies operating in the consumer goods, mobility and manufacturing sectors. Although inventory, purchasing and planning rules differ in each industry, the system adapts to the relevant workflow. Atomic has also shortened the time required to onboard new customers. By learning employees’ unwritten decision-making rules, the software integrates into daily operations more quickly.    Jeff Goodrich, who spent many years as director of planning at Tesla, has joined the Atomic team as chief technology officer and its 3rd co-founder. Michael Rossiter remains CEO, while Neal Suidan remains chief product officer. The company aims to replace spreadsheet-based supply chain management with more flexible software. The system accelerates planning decisions and helps companies use operational data more efficiently.