22:43Machine-translated from Azerbaijani by AIRead in Azerbaijani
TikTok Unveils AI Shopping Assistant, Lets Users Buy Products in Videos With 1 Click
TikTok unveiled an artificial intelligence (AI)-powered shopping assistant and a 1-click payment feature that does not require users to leave the app on October 5. Users can find and buy products from brands on the platform. The assistant understands the context of the conversation and remembers the user’s preferences and needs. This allows users to continue shopping within the same conversation. The AI assistant instantly provides information about a product’s features, delivery, size, and availability. When necessary, it also helps users choose a product and complete an order. The new payment feature works in For You, the main video feed. Users can buy a product they see in a video directly from the brand with 1 click. TikTok is developing these features with commerce and payment partners such as Salesforce, Shopify, Shoplazza, and Stripe. This extends its shopping features beyond the TikTok Shop marketplace. Product discovery, answers to questions, and payments are now available in more sections of the app. Users do not have to switch to external tools such as OpenAI’s ChatGPT service to complete a purchase. The new features have been released at a time when TikTok’s influence on purchasing decisions in the U.S. is growing. According to the company’s economic impact report, activity on the platform helped generate $81 billion (approximately 137.7 billion manats) in gross domestic product for U.S. businesses. In addition, 54 million Americans said they had purchased a product after watching a TikTok video. TikTok Shop launched in the U.S. in September 2023 and has become a key part of the platform’s e-commerce plans. According to an estimate based on market research, the service generated $15.8 billion in sales in the U.S. in 2025 (approximately 26.9 billion manats). This represents approximately 18% of all commerce conducted through social networks in the country. The new tools bring that sales model to the main video feed as well.