21:55Machine-translated from Azerbaijani by AIRead in Azerbaijani
YouTube Introduces Update Prioritizing Original Videos in Shorts
YouTube announced on October 2 that it had updated its recommendation system for Shorts. The system will now give greater prominence to original videos. Accounts that repost other creators’ material without making substantial changes may reach fewer viewers. The change is primarily aimed at “clipper” accounts that take excerpts from podcasts, interviews and livestreams and publish them as short videos. According to the platform, this will bring newer and more diverse videos to the Shorts feed.
Channels that compile existing videos and share them without substantial changes may appear less often in the Shorts feed. YouTube is not completely banning footage taken from other sources. However, creators must add their own commentary, distinctive editing or storytelling to the video. Simple technical edits and minor template-based changes will not be considered sufficient. The company has not disclosed the criteria the algorithm will use to determine this. One of the main questions concerns short clips that creators make from their own long-form videos. Many channels use this format to bring their long-form videos to Shorts viewers. It is not yet known how the algorithm will treat such posts. The update may also affect the large “clipping” market that broadcasters and podcast creators use to build an audience. “Clipping” has already become a separate marketing business. Creators and brands pay accounts and fans that distribute short clips from videos based on the number of views. Platforms such as Whop connect these accounts with advertising campaigns. Airrack also created the Clipfarm agency on that platform in 2025. The market pays between 1 dollar (approximately 2 manat) and 4 dollars (approximately 7 manat) for every 1000 views. Revenue from 1 million qualifying views can range from 1000 dollars (1700 manat) to 4000 dollars (6800 manat) before campaign limits are applied. Therefore, videos appearing less often in the Shorts feed will affect not only view counts but also the income of accounts that are paid based on performance. The change may benefit creators who want their own videos to reach more viewers. Channels that share existing footage will have to add more personal commentary and creative editing to their videos. The algorithm change is one of the updates YouTube has announced in recent weeks. The platform has given users the ability to create custom video feeds and has also enabled GIF sharing in comments. An automatic dubbing tool under development is expected to translate speech in videos into another language in real time. It has not yet been announced when the tool will become available to all users.
Channels that compile existing videos and share them without substantial changes may appear less often in the Shorts feed. YouTube is not completely banning footage taken from other sources. However, creators must add their own commentary, distinctive editing or storytelling to the video. Simple technical edits and minor template-based changes will not be considered sufficient. The company has not disclosed the criteria the algorithm will use to determine this. One of the main questions concerns short clips that creators make from their own long-form videos. Many channels use this format to bring their long-form videos to Shorts viewers. It is not yet known how the algorithm will treat such posts. The update may also affect the large “clipping” market that broadcasters and podcast creators use to build an audience. “Clipping” has already become a separate marketing business. Creators and brands pay accounts and fans that distribute short clips from videos based on the number of views. Platforms such as Whop connect these accounts with advertising campaigns. Airrack also created the Clipfarm agency on that platform in 2025. The market pays between 1 dollar (approximately 2 manat) and 4 dollars (approximately 7 manat) for every 1000 views. Revenue from 1 million qualifying views can range from 1000 dollars (1700 manat) to 4000 dollars (6800 manat) before campaign limits are applied. Therefore, videos appearing less often in the Shorts feed will affect not only view counts but also the income of accounts that are paid based on performance. The change may benefit creators who want their own videos to reach more viewers. Channels that share existing footage will have to add more personal commentary and creative editing to their videos. The algorithm change is one of the updates YouTube has announced in recent weeks. The platform has given users the ability to create custom video feeds and has also enabled GIF sharing in comments. An automatic dubbing tool under development is expected to translate speech in videos into another language in real time. It has not yet been announced when the tool will become available to all users.