10:18Machine-translated from Azerbaijani by AIRead in Azerbaijani
Meta's Muse Shopping Assistant Has Yet to Make a Significant Impact on Businesses
Meta's artificial intelligence assistant Muse, which automatically performs various tasks online, has attracted the attention of businesses. According to the company, millions of people have shopped using the tool, and the average order value has exceeded $200 (approximately 340 manats). However, about 50 companies operating in various sectors said they had not yet seen a significant impact. Executives believe the tool's widespread adoption could provide benefits in the future.
DoorDash said it had received hundreds of orders from Muse and other assistants. T-Mobile has not seen a significant change, while the number of reservations Hilton has received through this channel has also remained negligible. Ally Financial described the number of orders as extremely low, while eBay called it very small. Life Time Group has not seen any membership cancellations through such assistants. Public Storage and Hartford Insurance Group have encountered a similar situation. India's Eternal estimated that this type of shopping was close to zero. According to Meta, more than 10 million people in the US and Canada have activated Muse. More than 25% of users have used the tool for online shopping. This figure is higher than for other tasks. Meta is working with 10 retailers, including Walmart, Best Buy and Gap, to simplify the purchasing process. Most partners have not yet released figures on the tool's actual impact on sales. Chipotle found that artificial intelligence assistants have difficulty completing the process when loyalty discounts are applied and orders are placed after business hours. Such orders have increased by a single-digit percentage since Muse was launched. The restaurant chain is now changing its website's code so that these assistants can understand it more easily. Costco and Extra Space Storage have seen sales from chatbots grow rapidly. They therefore plan to make the same changes for automated assistants as well. Meta plans to charge businesses a commission in the future for purchases completed through Muse. Mark Zuckerberg predicts that this revenue will eventually surpass the company's advertising business. InterContinental Hotels is taking a cautious approach to the terms of a potential partnership. Bank of America has also reminded customers who share their login information with artificial intelligence assistants that they are responsible for activity on those accounts. Artificial intelligence assistants could make it easier to compare prices. This could weaken customers' loyalty to brands and reduce companies' revenue. Executives, however, believe that product quality, service and trust will remain important when making a choice. Amazon blocked Muse last month in favor of its own Alexa shopping assistant. The company has now said it expects to work with third-party assistants as well. Insurify lifted its block on the tool after launching technology that displays the right offers.
DoorDash said it had received hundreds of orders from Muse and other assistants. T-Mobile has not seen a significant change, while the number of reservations Hilton has received through this channel has also remained negligible. Ally Financial described the number of orders as extremely low, while eBay called it very small. Life Time Group has not seen any membership cancellations through such assistants. Public Storage and Hartford Insurance Group have encountered a similar situation. India's Eternal estimated that this type of shopping was close to zero. According to Meta, more than 10 million people in the US and Canada have activated Muse. More than 25% of users have used the tool for online shopping. This figure is higher than for other tasks. Meta is working with 10 retailers, including Walmart, Best Buy and Gap, to simplify the purchasing process. Most partners have not yet released figures on the tool's actual impact on sales. Chipotle found that artificial intelligence assistants have difficulty completing the process when loyalty discounts are applied and orders are placed after business hours. Such orders have increased by a single-digit percentage since Muse was launched. The restaurant chain is now changing its website's code so that these assistants can understand it more easily. Costco and Extra Space Storage have seen sales from chatbots grow rapidly. They therefore plan to make the same changes for automated assistants as well. Meta plans to charge businesses a commission in the future for purchases completed through Muse. Mark Zuckerberg predicts that this revenue will eventually surpass the company's advertising business. InterContinental Hotels is taking a cautious approach to the terms of a potential partnership. Bank of America has also reminded customers who share their login information with artificial intelligence assistants that they are responsible for activity on those accounts. Artificial intelligence assistants could make it easier to compare prices. This could weaken customers' loyalty to brands and reduce companies' revenue. Executives, however, believe that product quality, service and trust will remain important when making a choice. Amazon blocked Muse last month in favor of its own Alexa shopping assistant. The company has now said it expects to work with third-party assistants as well. Insurify lifted its block on the tool after launching technology that displays the right offers.